Client situation
land is a provider of cloud computing infrastructure with high-availability datacenters specifically designed for cloud computing, disaster recovery, desktop virtualization, and Software as a Service (SaaS) solutions.

As creative director and copywriter in charge of a complete rebrand of the company in 2009, I created this advertisement as part of an IT product launch for the iland Continuity Cloud disaster recovery solution.

Creative solution
The advert combines photography with the unique "cloud" visual identity I created for tradeshow, interactive, and collateral. The audience was IT-savvy professionals who are familiar with disaster recovery, but not necessarily with cloud computing or iland.

The ad introduced iland, the iland brand, and the iland Continuity Cloud to the audience in advance of a major tradeshow.