iland grew and evolved from its founding in 1995 as a hosting provider into a provider of colocation, and now cloud computing. But the brand identity didn’t evolve—it was time for a facelift.
Putting the brand in the cloud
As creative director and copywriter, I redesigned the iland logo as part
of a comprehensive rebranding effort by iland to better communicate the IT
company’s focus on cloud computing.
The elegant solution
The logo consists of the logotype that makes
up the iland name and the graphical element that forms a flamboyant, cloud-like
tittle over the i. The cloud element in the logo is the starting point for
various cloud graphics used in interactive, tradeshow, and other iland collateral.
Creatively supporting business needs
The rebrand wasn’t just about aesthetics, it was
about more effectively communicating the company’s core benefits. With industry
analysts predicting the size of the cloud computing market more than doubling
between 2010 and 2013 to over $150 billion, it was a business priority to effectively
position iland in this marketspace with a refreshed identity and focused brand
message.
