I’m a copywriter and creative director with many years’ experience with brands such as HP, Dell, BMC Software, iland, Direct Energy, Crystaphase and Waste Management.

So, what am I good at? This stuff:

Brand Strategy/Messaging
Creative Direction
Content Strategy
Information Architecture

From 2002 to 2009 I served as Founding Partner and Creative Director for MergingDesign where I worked on new business, developed brands, messaging, and content strategies in addition to leading the creative team on projects for companies from the Fortune 500 to mid-market and upstart clients.

From 2009–2010 I was responsible for the rebrand of cloud computing company iland, where I created an award-winning new logo, developed the messaging strategy, and named products and services. I developed content strategy, information architecture, UX design, and copywriting for the relaunched website, as well as copywriting and design of videos, event marketing, advertising, marketing collateral, and social media.