Every word and image that touches your customer leaves a lasting impression—make sure it's a good one.
MergingDesign is a marketing communications
firm that merges branding, interactive design, and integrated marketing to
help companies create, clarify, and communicate their message.
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As creative director for iland, I redesigned the iland logo as
part of a comprehensive rebranding effort to better communicate
the IT company’s focus on “cloud computing.” The logo consists of the logotype
that makes up the iland name and the graphical element that forms a flamboyant
cloud-like tittle over the i. The cloud element in the logo is the starting
point for various cloud graphics used in interactive, tradeshow, and other
iland collateral. more >>
SCIPPR, the South Central Intellectual Property Partnership at Rice University,
helps corporations research U.S. and foreign copyright, trademark and patent
information. The solution incorporated the © mark into a logotype. This helps
all audiences more easily understand SCIPPR provides services related to
copyright work.
Sentry Off-Site Store provides document storage services in Austin, Texas.
Most other small providers were being put out of business by the nation-wide
industry leader. Instead of surrender, Sentry went on the offensive with
a new identity and website. After years of increasing market-share,
Sentry was the only local company left competing with the national leader.
Good design is good business.
Leveraging the key word “nodus”, which means “a difficult problem” and comes
from the Latin word for “knot”, I created a logomark for the company that
represents four colored bands forming a symbolic “knot”.
The story here starts with the company name. "Telenetwork"
is a long word, and potential clients had a hard time with name recall,
saying "telework" or "network-something." For both the logotype and in written
communications, I changed the name to "teleNetwork" which improved name
recall by adding improved visual cues when reading the name.
Stratsoft makes innovative call center management software that enables companies
to incorporate VoIP and remote agents into the standard call center formula.
But the decade old logo and company identity looked anything but cutting
edge. A new, fresh logo was the start of a rebranding effort that refreshed
the website, stationary system, collateral, and all other material that
touched the customer.
This upstart web venture provides an online space for music fanatics to
share their offline concert memories. The identity concept allows for
a flexible graphic image to be used that is tailored to the particular
genre. Country music might get a banjo, rock can use a guitar, and live
performance have a stage-diving music lover.