Driving the HP brand with interactive tools
As creative director and copywriter at MergingDesign I created the HP Storage Advisor, an interactive tool that allows users to input their criteria and receive hard drive and controller recommendations for their new or existing HP ProLiant server investment. It provides both high-level messaging and in-depth content that drives sales based on customer specifications.

Making change part of the plan
This interactive tool is flexible and scalable—and built to be updated as the ProLiant line evolves. It is accessible via the web and can be used for CD-based deployments. User information is captured and provides lead generation to the sales group.