Software company wants to spice things up
BMC Software is a leading provider of enterprise management software solutions. Their solutions are found in 90 percent of Fortune 100 companies and enable nearly all Wall Street financial institutions.

That sounds great, but it’s also very abstract. It doesn’t make an emotional impact. How can you cut through the facts and figures to tell a story that’s exciting on a visceral level and make the BMC brand more exciting?

The solution came screeching in
The opportunity came when Toyota Motorsport GmbH chose BMC as a technology partner for its Formula One (F1) racing efforts. In addition to other enterprisewide implementations, BMC enables replication of six to eight gigabytes of real-time metrics on nearly every aspect of vehicle performance to flow back to engineers in Cologne.

The creative opportunity is obvious. This allowed me to pair Formula One racing with the BMC brand.

That’s exciting. View the work >>

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July 27, 2018