I’m an award-winning copywriter and creative director with many years’ experience on major technology and other brands such as HP, Dell, BMC Software, iland, Direct Energy, Crystaphase and Waste Management.

I’ve worked on the agency side and the client side, for startups and the Fortune 500. I’ve worked alone to rebrand companies and collaborated with teams to revamp major corporate websites. I’ve written witty campaigns for B2C retailers and “in the weeds” content for complex B2B clients.

So, what am I good at? This stuff:

Copywriting
Brand Strategy/Messaging
Creative Direction
Content Strategy
Information Architecture

From 2002 to 2009 I served as Founding Partner and Creative Director for MergingDesign where I worked on new business, developed brands, messaging, and content strategies in addition to leading the creative team on projects for companies from the Fortune 500 to mid-market and upstart clients.

From 2009–2010 I was responsible for the rebrand of cloud computing company iland, where I created an award-winning new logo, developed the messaging strategy, and named products and services. I developed content strategy, information architecture, UX design, and copywriting for the relaunched website, as well as copywriting and design of videos, event marketing, advertising, marketing collateral, and social media.